Mark Gurman

By MacRumors Staff
Mark Gurman is a tech reporter for Bloomberg who has a long history of accurate reporting on Apple's product plans. With well over a decade of Apple coverage, his reports are closely watched due to their accuracy, and his claims frequently set expectations for upcoming products as they often appear early in the rumor cycles.

Mark Gurman Articles

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Cheaper Apple Vision Headset Likely to Launch by End of 2025

Monday June 12, 2023 4:02 am PDT by
Apple still plans to launch a more affordable version of its Vision Pro headset by the end of 2025, with the non-Pro model likely to be called "Apple Vision One," or more simply, "Apple Vision," according to Bloomberg's Mark Gurman. Writing in his latest Power On newsletter, Gurman reiterated his understanding that Apple is working on a cheaper version of its headset, signaling that it is...
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Gurman: Apple Already Working on 15-Inch MacBook Air With M3 Chip

Sunday June 11, 2023 7:20 am PDT by
Apple is already developing 13-inch and 15-inch MacBook Air models with the M3 chip, according to Bloomberg's Mark Gurman. In his Power On newsletter today, Gurman said he expects the updated laptops to be released in 2024. The current 13-inch MacBook Air was announced in June 2022, while the 15-inch model was introduced last week. Both models are currently powered by the M2 chip,...
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Apple's Annual Back to School Promotion Expected to Begin This Week Following New Macs

Sunday June 4, 2023 1:54 pm PDT by
Apple's annual Back to School promotion for students will begin this week in the U.S., according to Bloomberg's Mark Gurman. In a tweet today, he said the promotion will likely start on Tuesday, after new Macs are announced at WWDC on Monday. Last year's promotion offered a free Apple gift card worth up to $150 with the purchase of an eligible Mac or iPad, while free AirPods were offered in...
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Gurman: Apple May Announce Drop of 'Hey Siri' Trigger Phrase at WWDC

Saturday June 3, 2023 1:26 am PDT by
Apple may announce a major change to Siri that would move away from the "Hey ‌Siri‌" trigger phrase currently required to invoke the virtual assistant hands-free at next week's WWDC keynote, according to Bloomberg's Mark Gurman. In a new tweet, Gurman reiterated that the change to the ‌Siri‌ trigger phrase may be among next week's announcements. In November, Gurman reported that Apple is...
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Gurman: iOS 17 Wallet App May Show Additional Credit Card Balances

Friday June 2, 2023 8:14 am PDT by
Starting with iOS 17, the Wallet app on iPhone may be able to show balances for a wider range of credit cards set up with Apple Pay, according to a report today from Bloomberg's Mark Gurman. Currently, only the Apple Card's balance can be viewed in the app. "The Wallet app will get an upgrade as the company pushes deeper into financial services," wrote Gurman. "That could include the app...
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Apple Now Seeking Generative AI Engineers for AR/VR Applications

Friday June 2, 2023 4:52 am PDT by
Apple is calling on experts with backgrounds in generative AI to work with the company's "most advanced technologies," including augmented and virtual reality, according to new job listings posted by the company. One new listing posted on Apple's jobs website, highlighted by Bloomberg's Mark Gurman, seeks a software engineer in Cupertino to work on machine learning models to build apps...
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New Mac Studio Likely to Be Introduced at WWDC

Friday June 2, 2023 2:43 am PDT by
Bloomberg's Mark Gurman has confirmed that Apple is nearing the introduction of what appears to be a refreshed Mac Studio model, indicating that it could be announced at WWDC next week. On Twitter, Gurman explained that the new Mac in question is codenamed "J475." The current ‌Mac Studio‌ is codenamed "J375," suggesting that the new machine is indeed a next-generation ‌Mac Studio‌ model....
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New Desktop Macs With M2 Ultra and M2 Max Chips Could See WWDC Debut

Wednesday May 31, 2023 4:17 pm PDT by
Apple is testing two desktop Macs that are equipped with M2 Max and ‌M2‌ Ultra chips, according to Bloomberg's Mark Gurman. The ‌M2‌ Max chip first came out in January with the launch of the 2023 14-inch and 16-inch MacBook Pro models, but the ‌M2‌ Ultra chip is new and would succeed the M1 Ultra chip that Apple uses in the Mac Studio. Gurman does not know which specific Macs will feature...
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Gurman: 'Several New Macs' to Be Announced in 'One of Apple's Longest Ever' WWDC Keynotes Next Week

Wednesday May 31, 2023 3:25 am PDT by
Apple will focus on three main topics during its WWDC keynote next week, including "several new Macs," composing one of the company's longest-ever events, Bloomberg's Mark Gurman today said. In a tweet shared earlier today, Gurman said that this year's WWDC keynote will focus on the announcement of "several" new Mac models, Apple's mixed-reality headset, and a range of significant OS...
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Gurman: Apple to Begin Accepting Trade-Ins for Three New Mac Models on Day of WWDC Keynote

Sunday May 28, 2023 7:09 am PDT by
Apple will begin accepting trade-ins of three new Mac models on June 5, the day of Apple's WWDC 2023 keynote event, according to Bloomberg's Mark Gurman. In a tweet shared earlier today, Gurman said that the Mac Studio, 13-inch M2 MacBook Air, and 13-inch ‌M2‌ MacBook Pro, will become eligible for trade-in with Apple on Monday, June 5. Gurman is expecting new Mac hardware to be unveiled...
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Gurman Corroborates iPhone 16 Pro Display Size Increase Rumor

Sunday May 28, 2023 5:56 am PDT by
Bloomberg's Mark Gurman today threw his weight behind rumors that the iPhone 16 Pro and iPhone 16 Pro Max will feature larger display sizes. In the latest edition of his "Power On" newsletter, Gurman corroborated other reports about Apple's plan to increase the size of its two "Pro" iPhone models from 6.1- and 6.7-inches by "a couple tenths of an inch diagonally." The new display sizes would ...
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iOS 17 Said to Feature Wallet, Find My, SharePlay, and AirPlay Upgrades

Wednesday May 24, 2023 9:59 am PDT by
Apple's upcoming iOS 17 update for the iPhone will include improvements across several apps and features, including Wallet, Find My, SharePlay, and AirPlay, according to Bloomberg's Mark Gurman. Apple is expected to preview iOS 17 during its WWDC keynote on June 5, and the update should be released to all users in September. In a report today, Gurman said the Wallet app in particular will...
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iOS 17 Lock Screen Interface to Turn iPhone Into Smart Home Display

Wednesday May 24, 2023 9:47 am PDT by
An updated Lock Screen interface in iOS 17 will turn the iPhone into a "smart-home display," according to Bloomberg's Mark Gurman. When not in use and positioned in a horizontal orientation, the ‌iPhone‌ will show information that includes calendar appointments, weather data, notifications, and more, allowing it to serve as a home data hub. With the ‌iPhone‌ attached to a MagSafe charging...
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Apple AR Glasses Reportedly Still at Least Four Years Away From Launch

Thursday May 18, 2023 6:06 am PDT by
Apple's augmented reality glasses device is still at least four years away from launch, Bloomberg's Mark Gurman reports. In an extensive report detailing some of the challenges involved in developing Apple's mixed-reality headset, Gurman explained that the company's separate AR glasses product has been mired by similar issues. AR glasses were the product that CEO Tim Cook and former design...
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Report: Apple Executives Cautious of Mixed-Reality Headset Amid Compromises

Thursday May 18, 2023 5:19 am PDT by
Key Apple executives including Tim Cook, Craig Federighi, and Johny Srouji have kept their distance from the company's mixed-reality headset throughout its development process amid a series of setbacks and compromises, according to Bloomberg's Mark Gurman. Apple headset concept render by Marcus Kane. Apple apparently began developing its headset in 2015, using Samsung's Gear VR and the HTC...
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Gurman: Apple Testing 'M3 Pro' Chip for MacBook Pro With 12-Core CPU and 18-Core GPU

Sunday May 14, 2023 5:59 am PDT by
Apple is testing an unreleased chip with a 12-core CPU, 18-core GPU, and 36GB of memory, according to an App Store developer log obtained by Bloomberg's Mark Gurman. He said the chip is being tested inside a future high-end MacBook Pro running the upcoming macOS 14 update, which is expected to be announced at WWDC next month. In his Power On newsletter today, Gurman said this chip could be...
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Microsoft Planning Privacy-Focused Version of ChatGPT as Apple AI Efforts Flounder

Tuesday May 2, 2023 7:11 am PDT by
Microsoft is planning to launch a privacy-focused version of ChatGPT amid Apple's apparent lack of grip on emerging AI technologies, The Information reports. Microsoft's Azure cloud server unit plans to offer a version of ChatGPT that runs on dedicated cloud servers where the data is kept separate from that of other customers later this quarter. Data on this isolated server will not...
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Gurman: Apple to Announce 15-Inch MacBook Air at WWDC

Monday May 1, 2023 7:00 am PDT by
Apple plans to announce the rumored 15-inch MacBook Air at WWDC, according to Bloomberg's Mark Gurman. The laptop is expected to be unveiled alongside iOS 17, macOS 14, watchOS 10, tvOS 17, and Apple's long-awaited AR/VR headset. Gurman revealed the plans in his newsletter on Sunday:As part of watchOS 10, the company is planning to bring back widgets and make them a central part of the...
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Gurman: Widgets to Be 'Central Part' of watchOS 10's Interface

Sunday April 30, 2023 5:53 am PDT by
watchOS 10 will introduce an all-new system of widgets for interacting with the Apple Watch, according to Bloomberg's Mark Gurman. In the latest edition of his "Power On" newsletter, Gurman explained that widgets will become a "central part" of the Apple Watch's interface with ‌watchOS 10‌. He compared the new system to Glances, the widgets interface that launched on the original Apple Watch ...
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iOS 17 to Include Mood Tracker and Health App for iPad, AI-Based Health Coaching Service Coming in 2024

Tuesday April 25, 2023 11:43 am PDT by
The iOS 17 update that Apple plans to show off in June will include several new health-related features, according to Bloomberg's Mark Gurman. There will be a feature for tracking mood, plus Apple plans to bring the Health app to the iPad for the first time. Apple has long had a Health app, but it has been exclusively available on the iPhone, something that could change with the launch of ‌iO...