Apple in April 2021 unveiled its long awaited AirTag after years of rumors and speculation. The small circular tag is designed to be attached to items like keys and wallets to allow these accessories to be tracked using Bluetooth right alongside Apple devices in the Find My app.


AirTags Price

A single AirTag is priced at $29, and a package of four AirTags can be purchased for $99.

Apple airtag accessories 042021 big carousel
AirTags are available directly from Apple, and that price point does not include the accessories needed to attach the AirTag to an item. Apple sells AirTags accessories separately, and there are also several third-party options.

Third-party retailers like Amazon and Best Buy are also offering AirTags for sale.

AirTag Reviews

Ahead of the launch of AirTags, members of the media were able to test them out and first impressions are positive. AirTags have been described as "smart" and capable" for those in Apple's ecosystem, and tracking has been lauded for its accuracy.


It can sometimes take a full 30 seconds or more to get an initial location for an AirTag from another room, and it's possible to get inaccurate locations foiled by obstructions and walls due to Bluetooth. The U1 Precision Tracking is helpful to get around that.


Make sure to check out our full review roundup for additional details.

AirTags Design

The AirTag is a small, button-shaped tracking device with a glossy white front that can be customized with an engraving and a silver backing. AirTags are designed around the CR2032 batteries that are inside, and need additional accessories to attach to an item.

airtag upcoming block
AirTag measures in at 1.26 inches in diameter, and it has a height of 0.31 inches, or 8mm. It weighs 0.39 ounces (11 grams).

AirTags Engraving

Each AirTag can be engraved with up to four letters or emoji characters, though there are some restrictions on multiple emoji due to size limitations. There are also limitations on some emoji strings and phrases due to Apple's content filtering.

Apple airtag front and back emoji 2up 042021 big
You can't, for example, pair a Horse Face emoji with the Pile of Poo emoji, nor can you use curse words.

AirTags Features

AirTags are added and managed in the ‌Find My‌ app under the "Items" tab. Like other Apple devices, each AirTag is displayed on a map in the ‌Find My‌ app so you can see its location. AirTags connect to your iOS and macOS devices over Bluetooth.

Apple iphone12 airtag findmyapp 042021 carousel
Apple added a U1 chip in each AirTag so you can see its precise location indoors or out if it's nearby, or its last known location if it is not. There are built-in speakers to play a sound to find a lost AirTag in the house, and you can either play a sound through the ‌Find My‌ app or ask Siri to find an AirTag with a sound.

Screen Shot
If an AirTag is lost or stolen, the ‌Find My‌ network can help you find it. The ‌Find My‌ Network takes advantage of hundreds of millions of iPhone, iPad, and Mac devices to help you locate an AirTag, with the AirTag showing up on a map when it is located by someone else's device.

In Lost Mode, an AirTag will automatically send out a notification when it's detected by someone in the ‌Find My‌ network, and you can add your contact info so someone who finds your item can get in touch with you.

Apple is able to regularly update the AirTags firmware and has done so several times since the AirTags launched.

Precision Finding

iPhones with a U1 chip can take advantage of Precision Finding, a feature that lets you see specific instructions on how to get to your lost AirTag. Precision finding combines AR, sound, and haptic feedback to help you out. U1 chips are included in the ‌iPhone‌ 11 and later.

Returning a Lost AirTag

If you come across a lost AirTag, or if someone comes across your lost AirTag, it can be scanned with any smartphone that's equipped with NFC to bring up contact information.

This works on iPhones and Android devices, so if you find an item, give it a scan to locate the owner. If in Lost Mode, the AirTag will also relay its location back to the owner through the ‌Find My‌ network.

Separation Alerts

Apple in iOS 15 added Separation Alerts to the ‌Find My‌ app, which are designed to let you know if you leave an Apple device, a device attached to an AirTag, or a Find My-enabled third-party device behind.

separation alerts
You can set up Separation Alerts in the ‌Find My‌ app, so if you want to make sure your ‌iPhone‌ is always with you or that you don't leave the house without the keys, this is the feature to use.

AirTags Battery

AirTags use a replaceable CR2032 battery that is designed to last about a year before it needs to be replaced. The batteries are user replaceable, and to swap out a battery, you can press and twist on the back panel of the AirTag to pop it off. If your AirTag is low on battery life, you'll get a notification that the battery needs to be replaced.

AirTags Charging

There is no need or way to charge an AirTag because Apple designed them with user replaceable CR2032 batteries.

AirTags Range

Apple has not provided details the range of the AirTag, but the maximum Bluetooth range is around 100 meters, so an AirTag should be trackable at least to that distance. More experimentation will be necessary to find more specific range information.

AirTags Water Resistance

The AirTag features an IP67 water and dust resistance rating, which means it can withstand immersion in water up to one meter (3.3 feet) for 30 minutes in laboratory conditions. That means the AirTag will hold up well to liquid exposure from rain or accidental spills.

AirTags Setup

As with AirPods, setting up an AirTag can be done with a one-tap gesture after it's unboxed. Each AirTag can be customized with a name and an item description.

Apple airtag pairing screen 042021 inline

AirTag Ownership Limits

Each Apple ID can be associated with up to 16 AirTags, so you can keep track of 16 items at one time.

AirTags Privacy and Security

Each AirTag you own is linked to your ‌Apple ID‌ and no one else can track it. Location data and location history are not stored on the AirTag, and devices that relay the location of a lost AirTag stay anonymous and location data is encrypted every step of the way.

You may see where your lost AirTag is on a map if it's picked up by someone else's device, but you won't know the identity of the person that helps find it. Apple also does not see where AirTags are located because of the end-to-end encryption.

AirTags have unique Bluetooth identifiers that rotate frequently, a feature that ensures you're never tracked from place to place.

AirTags Stalking

Apple has built in security restrictions that are designed to prevent an AirTag for being used for unwanted and secretive tracking purposes.

airtag privacy
If an AirTag that someone else owns is in your belongings and has been traveling with for you awhile, your ‌iPhone‌ will send you an alert about an AirTag being detected near you, which will prevent someone from tracking you with a planted AirTag. You will get an alert on an AirTag that's with you when you return to your home address or to a location that's frequently visited.

When this happens, you'll see a notification that says "AirTag Detected," which you can tap to disable the AirTag. If the AirTag is attached to an item you're borrowing, you can choose to turn off "AirTag Detected" notifications for one day. If it's an item from a family member, you can turn off Safety Alerts for those who are in your Family Sharing group.

AirTag Detected alerts are only triggered when an AirTag is separated from its owner, so you don't need to worry about friends or family members with nearby AirTags. An AirTag away from its owner for eight to 24 hours will play a sound to alert you to its presence, letting you know if someone has illicitly stuck an AirTag in your belongings.

There have been multiple news stories about AirTags being used for vehicle theft, stalking, and other nefarious purposes, which has led Apple to make several updates to how AirTags work to prevent criminals from taking advantage of them.

As of iOS 15.4, when setting up an AirTag, Apple will show warnings to thwart malicious use. The warning will make it clear that the AirTag is linked to an ‌Apple ID‌, that using it to track people is a crime, and that law enforcement can request identifying information about the owner of the AirTag, which Apple will readily provide.

AirTag is Linked to Apple ID Feature
With an update in April, Apple made the AirTag sound louder, also to help cut down on stalking attempts.

Apple also added safety features that include Precision Finding, improved display alerts, and louder sounds that are designed to make ‌AirTags‌ more difficult to use for people-tracking purposes. Apple adjusted the tone sequence to use more of the loudest tones to make AirTags louder and easier to find.

  • Precision Finding - ‌iPhone‌ owners who have an device with a U1 chip and who receive an unwanted tracking alert can locate an unknown AirTag with precision, similar to the Precision Finding feature that's available to AirTag owners. The feature will provide the distance and direction to an unknown AirTag when it is in range, making it easier to locate.
  • Display alert with sound - When an AirTag separated from its owner plays a sound to alert those nearby, it also displays an alert on an ‌iPhone‌, ‌iPad‌, or iPod touch so that it can be tracked down by sound or Precision Finding if the feature is available. Apple says that this feature will help if the AirTag sound is hard to hear or if the speaker has been tampered with.
  • Updated unwanted tracking alerts - Apple updated its alert system to notify users earlier that an unknown AirTag or ‌Find My‌ network accessory may be traveling with them.

Sharing AirTags

If you plan to share an item with an AirTag on it with someone else, you can disable safety alerts if the person you're sharing it with is someone in your Family Sharing group. If they're not a part of your family, the person who borrows the item can temporarily disable alerts.

Aside from disabling safety alerts, there are no other features for sharing an AirTag with someone else. Only you can track an AirTag linked to your ‌Apple ID‌ with your own ‌Find My‌ app. You cannot provide tracking access to other people, so spouses cannot track each other's items nor can a parent track a child's item.

Tracker Detect for Android

In December 2021, Apple released "Tracker Detect" in the Google Play Store, with the app designed to allow Android users to scan for AirTags and other Find My-enabled items.

With this app, Android users can make sure that no AirTags or Find My-enabled accessories are being used to track them. The app will locate any nearby AirTags, and Android users will be able to cause the AirTag or Find My-enabled accessory to play a sound so it can be located. The app also provides instructions on how to disable an AirTag by removing the battery.

Traveling With AirTags

If you're planning to use an AirTag while traveling, there are certain limitations that you should be aware of. Precision Finding, for example, won't work in certain countries like Russia, Indonesia, and Argentina, with a list available in our AirTags travel guide.

Tracking Pets and Children

Apple designed AirTags to track items, and Apple does not recommend that they be used to track pets or children. For keeping tabs on children, Apple recommends an Apple Watch that uses Family Setup.

AirTag NFC Shortcuts

The built-in NFC chip in the AirTag can be used by Apple Shortcuts to trigger automations. Users can create a shortcut that triggers by tapping the top of an NFC-enabled ‌iPhone‌ on the white plastic side of the AirTag.

AirTag Accessories

If you need a holder, keychain, or other AirTag accessory to attach your AirTag to an item, we have a dedicated AirTag accessory guide that rounds up some great options.

belkin airtag holder 2

AirTags How Tos

Everything you need to know about using an AirTag is available in our list of how tos below.

AirTags vs. Tile

Wondering how AirTags compare to popular item trackers for Tile? We have a detailed comparison guide that walks through the features of each product.

Guide Feedback

Have questions about AirTags or want to offer feedback on this guide? Send us an email here.

Related Forum: AirTags

Related Articles

airtag cyber

New York Police Department Encourages Car Owners to Use AirTags to Deter Theft, 500 Free AirTags Available

Monday May 1, 2023 3:09 pm PDT by
The New York Police Department (NYPD) is encouraging New York car owners to install Apple AirTags in cars in order to cut down on car theft in the city. In a tweet shared over the weekend, the NYPD said that "the 21st century calls for 21st century policing," and that an AirTag in a car will help officers recover a car if it is stolen. An accompanying video instructs car owners to get an...
tagvault 1

Elevation Lab Launches New 'TagVault: Fabric' AirTag Holder

Wednesday April 19, 2023 3:07 pm PDT by
Elevation Lab, known for its range of accessories designed for Apple devices, today announced the launch of the TagVault: Fabric, its latest AirTag holder. The TagVault: Fabric is, as the name suggests, made of fabric, and it features a fabric holder for the AirTag along with an adhesive base that can stick anywhere. The fabric mount can be used with luggage, purses, bags, jackets, and more, ...
airtag new orange

AirTag Used by Federal Agents to Bust Illegal Narcotics Manufacturer

Thursday March 23, 2023 3:43 pm PDT by
The United States Drug Enforcement Agency last year used an AirTag to track illegal drug making paraphernalia sent from China to a narcotics manufacturer in the U.S., according to information from a search warrant that was shared by Forbes. Border agents in May 2022 intercepted two packages from China, which included a pill press and pill dyes. They suspected the equipment was headed to a...
dewey airtag

Report Highlights Danger of Using AirTags for Tracking Dogs

Monday January 30, 2023 12:45 pm PST by
AirTags may be a convenient way for tracking dogs that might get off leash or otherwise lost, but there are dangers associated with the practice, as outlined by a report from The Wall Street Journal. At 1.26 inches in diameter, AirTags are able to fit easily on a dog's collar, but that size also makes the tracking devices small enough to swallow, at least for a medium to large-sized dog, and ...
AirTag Feature Recolor

Google Is Reportedly Working on Its Own AirTag-Style Location Tracker

Tuesday January 17, 2023 2:58 am PST by
Google is working on its own location tracking tag to compete with Apple AirTags and Tile trackers, according to developer and leaker Kuba Wojciechowski (via The Verge). The developer claims to have discovered references to the upcoming first-party tags in Google's Fast Pair method for quickly pairing nearby Bluetooth devices. The device is said to be codenamed "Grogu," after the baby Yoda...
Apple Japanese New Year 2023

Apple Announces Japanese New Year Promotion With Limited-Edition AirTag

Monday December 26, 2022 11:51 am PST by
In celebration of the Japanese New Year, Apple will be holding a two-day promotion that offers customers in Japan a free Apple gift card worth up to ¥32,000 with the purchase of an eligible Apple product on January 2 and January 3. Gift card amounts will range from ¥4,000 for second-generation AirPods and other accessories to ¥32,000 for the 14-inch and 16-inch MacBook Pro. In addition ...
AitTag New Firmware

Apple Reveals New AirTag Features Added in Latest Firmware Updates

Tuesday December 20, 2022 3:51 am PST by
Apple has released two firmware updates for its AirTag item trackers since November, but at the time the company didn't provide any information on what was changed. Earlier this week, Apple finally updated a support document explaining what's new. According to Apple, firmware update 2.0.24 allows AirTag owners to use Precision Finding to help locate an unknown AirTag with their iPhone....
AitTag New Firmware

Apple Releases AirTags Firmware Update

Monday December 12, 2022 10:27 am PST by
Apple today released a new firmware update designed for its AirTag item trackers, with the firmware featuring an updated build number of 2A36, up from the 2A24e firmware that Apple started releasing in November. Note that when you install the update, you will see a 2.0.36 version number. There is no word yet on what's included in the update, but Apple may provide a support document with...
Ventura Macs Feature Red

Latest macOS Beta Lets You Chime Your AirTags From Your Mac

Tuesday December 6, 2022 11:14 pm PST by
With the latest macOS Ventura 13.1 beta, Apple has added the ability for users to chime their AirTags using the Find My app on their Mac. Previously, Mac users could only get directions to their AirTags through the Find My app, meaning those who wanted an audible chime to more easily locate their AirTag would have to go to the Find My app on iPhone and iPad. macOS Ventura 13.1 is expected to ...
airtag 1

Apple Sued by Women After Exes Use AirTags to Stalk Them

Tuesday December 6, 2022 1:30 am PST by
Apple is facing a lawsuit in federal court in San Francisco by two women, one of which claims her ex-boyfriend used an AirTag to track her without her consent, reports Bloomberg. Since their release in April 2021, the use of Apple's AirTags has raised concerns among privacy groups and law enforcement that the trackers could be used for illegal tracking. Apple has built several safeguards to ...
AitTag New Firmware

Apple Releases Firmware Update for AirTags

Thursday November 10, 2022 12:48 pm PST by
Apple today released a new firmware update designed for its AirTag item trackers, with the firmware featuring an updated build number of 2A24e, up from the 1A301 firmware that was released back in April. Apple does not provide release notes for AirTag updates, so we do not know what's new in this update. It is not possible to force an AirTag update, as it's something that's done...
airtag battery icon

Apple Removes AirTag Battery Level Indicator From the Find My App

Thursday July 21, 2022 5:15 am PDT by
In iOS 15.6 and the latest iOS 16 beta, Apple appears to have intentionally removed the AirTag battery indicator in the Find My app. In previous versions of iOS, a small battery icon, similar to the iPhone battery status, appears below an AirTag's name and location when the AirTag card is opened in Find My. While not accompanied by a percentage, the icon provided an approximate...
airtag in hand

AirTag Shipments Reportedly Grown Over Time, Making Second-Generation Model More Likely

Monday June 20, 2022 3:22 am PDT by
Apple has gradually sold an increasing number of AirTags, despite not receiving much attention, according to Apple analyst Ming-Chi Kuo. In a tweet, Kuo explained that he believes Apple shipped around 20 million AirTag item trackers in 2021, rising to 35 million in 2022: AirTag, which has not received much attention, has gradually grown in shipments since its release. Shipment estimations ...
AitTag New Firmware

Latest AirTags Firmware Update Tunes the Unwanted Tracking Sound for Easier Detection

Friday April 29, 2022 12:41 am PDT by
Earlier this week, Apple began rolling out a firmware update for AirTags, and while it wasn't clear at the time what changes were included in the update, Apple has now revealed in a new support document that it tweaks the sound made by unknown AirTags found to be traveling with you. AirTag Firmware Update 1.0.301 Tuning the unwanted tracking sound to more easily locate an unknown AirTag.Ap...
AitTag New Firmware

Apple Releases Firmware Update for AirTags

Tuesday April 26, 2022 11:22 am PDT by
Apple today released a new firmware update designed for the AirTag item trackers. The update has a build number of 1A301 (firmware version 1.0.301), up from 1A291. There's no word on what new features the firmware might add at this point in time as Apple has not provided release notes. It is not possible to force an AirTag update, as it's something that's done over-the-air through a...
airtag in hand

New York Attorney General Issues AirTag Consumer Alert Over Stalking Concerns

Wednesday February 16, 2022 8:47 am PST by
Though Apple last week announced changes to AirTags that will likely help cut down on unwanted tracking, officials are starting to take notice of complaints. New York Attorney General Letitia James today sent out a consumer alert with "safety recommendations" to protect New Yorkers from AirTags (via The Mac Observer). Across the country, Apple AirTags are being misused to track people and...
AirTag is Linked to Apple ID Feature

Apple Announces AirTag Updates to Address Unwanted Tracking

Thursday February 10, 2022 8:58 am PST by
Apple today announced that it is making some updates to AirTags with the aim of cutting down on unwanted tracking. There are several changes that will be implemented in a multi-phase rollout. In an upcoming software update, Apple plans to implement new privacy warnings that will show up during AirTag setup to thwart malicious use. The warning will make it clear that the AirTag is linked to...
airtag zipper

Apple Explains How to Stay Safe With AirTag and More in Personal Safety Guide

Tuesday January 25, 2022 10:32 am PST by
Apple today shared an updated Personal Safety User Guide that serves as a resource for anyone who is concerned about or experiencing technology-enabled abuse, stalking, or harassment, the company said. The new guide is available on Apple's website, complete with a table of contents and a search tool, and as a downloadable PDF. The guide outlines the personal safety features that are built...
airtag in hand

Muscle Car Owner Targeted With Hidden AirTag Placed by Thieves

Tuesday December 21, 2021 8:02 am PST by
Michigan resident John Nelson claims that he was recently targeted by car thieves who hid one of Apple's AirTags in his vehicle, a 2018 Dodge Charger. According to a Fox 2 Detroit report, Nelson visited the Great Lakes Crossing shopping center in Auburn Hills, where he spent about two hours. After departing, he got a notification on his phone that informed him he was being tracked by an...
airtag android 1

Apple Releases 'Tracker Detect' App to Prevent Android Users From Being Tracked by AirTags

Monday December 13, 2021 9:44 am PST by
Apple today released a new "Tracker Detect" app on the Google Play Store, with the app designed to allow Android users to locate AirTags that might be nearby. According to the app's description, Tracker Detect looks for item trackers that are separated from their owner and that are compatible with the Find My Network, so it will locate AirTags and other Find My-enabled devices like the...