Apple today cut the price of HomePod on its online store by $50, with the smart speaker now listed for $299, down from $349. The price drop follows recent promotional discounts at several third-party retailers across the U.S.
Similar price reductions have also appeared in other regions and territories on Thursday, with the price of a HomePod in the United Kingdom falling from £319 to £279, for instance.
Apple's expensive HomePod speaker accounted for just six percent of the U.S. smart speaker installed base through the fourth quarter of 2018, according to a February report.
Research firm Consumer Intelligence Research Partners estimates that the U.S. installed base of smart speakers reached 66 million units last quarter of 2018, suggesting HomePod sales in the country totaled around 3.96 million units since the speaker became available to order in January 2018. Apple does not disclose exact HomePod sales figures.
By comparison, the Amazon Echo and Google Home reportedly accounted for 70 percent and 24 percent of the installed base respectively, with both products proving to be popular holiday gifts.
In April 2018, well-connected analyst Ming-Chi Kuo said Apple was "mulling" a "low-cost version" of the HomePod, potentially due to shipments of the current version being "far below market expectations." A report out of China said the lower-cost HomePod could be priced between $150 and $200 in the United States.
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